The objective of every advertising tactic is to convince as many new customers as possible of your own products and services as well as to maintain existing customer contacts and to improve them. Promotional gifts are ideal for this purpose.
Advantage of promotional gifts
The spontaneous reaction of those who receive promotional gifts from companies, is joyful surprise. Gifts, also promotional gifts, are always well received. The costs for promotional gifts pay off because everyone who receives a gift from a company will associate the name of this company with pleasant thoughts, especially if he/she receives a gift from a company where he/she is not even yet a customer.
Advertising effectiveness of promotional gifts
Studies have shown that when in doubt, consumers decide on purchasing the product whose name and whose manufacturer they already know. Therefore, it is an advantage, to choose promotional gifts which the customer can make use of as long as possible, so that he/she is confronted with the company name as often as possible. Household helpers, calendars, calculators and useful items for desks or offices are the kind of promotional gifts, which, when purchased in large quantities, are a great bargain and which everyone can make use of.
Promotional gifts with value
Promotional gifts best fulfil their purpose if they represent a certain value for the person receiving it and if it is a matter of something particularly useful, nice or extraordinary. The more important a customer is to the company or the more high quality the products are, which the company manufactures, the more it should be taken into account not to give away promotional gifts which are mass-produced items which the customer will not pay attention to. Carefully selected promotional items show the customer that he/she means something to the company which he/she thanks the company for with his/her loyalty.
All prices include the GEMA fees valid as of 01/01/2008.
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