Promotional items

Promotional items are generally understood as being objects which a company gives away to customers. In doing so, there is basically no limit to the merchandise value. Nevertheless, very frequently used promotional items are for instance pens, note pads, fabric bags or lighters but also bottles of sparkling wine or clothing.

Use of the promotional items today

In order to achieve the desired effect of the promotional items, namely to remind the customer being given the gift of your company whenever he/she uses the respective object, the company name, logo and also address, telephone number and Internet address is usually printed on it. In the process, the application of promotional items is ideally adapted to the market segment of the advertising company. Therefore, it is sensible if for instance a software company gives away a USB flash card to customers, on which in the best case the test version of a new computer programme is stored. A wine dealer on the other hand would be more likely to give a corkscrew to good customers in order to achieve a higher advertising impact.

The advertising effectiveness of promotional items

According to expert opinion it is very difficult to determine the actual effectiveness which is achieved by means of a promotional item. That is mainly because you cannot really determine how many people actually get to see the company logo on a promotional item as for instance in the case of an advertisement in a newspaper. However one thing is certain - whether it''s a lighter or wall calendar, the person who receives the promotional item enjoys using it. Giving away such merchandise is also beneficial for tax purposes because they are completely tax deductible in the event of a merchandise value of up to 35 Euros per object and customer who receives the gift. Particularly small and medium-sized businesses like using this type of customer ties.

to the promotional items shop

All prices include the GEMA fees valid as of 01/01/2008.

to the USB flash card shop